
DrWealth is a Singapore based fintech/education company, that required an intuitive web/mobile app for users. We helped improve design and simplified the research/monitoring process of investors.
We develop the design by using the double diamond process, to ensure we identify and address the challenges and achieve successful outcomes.
To ensure we provided the level of usability required, we conducted user research. We invited a group of investors to participate, and split them into two groups, based on years of experience: Aspiring investors & Active investors. This experiment enabled us to find tailor the product features of the MVP.
Aspiring investors:
Often get overwhelmed with
the sea of information available online.
This poses a
challenge for them in the decision-making process for their first
investment.
Active investors:
Significant effort is required to update their portfolio trackers.
Require multiple platforms to follow news, and manually
calculate/verify ratios with annual reports.
We designed an app that allows investors to easily:
- Track
stock markets and choose which news sources & analysts they want
to follow
- Assess stocks based on category and criteria
- Customise their own metrics/ratios according to their
plan/strategies.
We helped build out an upgraded visual guideline. By carefully defining each component in the app, we were able to simplify complex and dense information, visually. This helped solve the challenge of streamlining data for investors.
As illustrations are a core part of DrWealth's branding, we created a set of illustrations for their use, according to their brand guidelines.
We used an 8pt grid system & Zeplin to ensure each component was implemented correctly.
The platform was launched around late May 2020 & received a lot of positive feedbacks from the community, there was more than 400 people attended the launch webinar.